Michael Terwindt

Growth Marketing Consultant

Your go-to for systematic growth. I help brands escape marketing overwhelm and figure out clear next steps.

Specialist conversion optimization, Google Ads, email marketing and automation, A/B testing.My process involves listening, organizing your marketing initiatives, running experiments to collect data, and using the insights generated to build a growth engine.Read more info about my background, how I work, the problems I solve and my main areas of expertise.

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Background

Digital Strategist with a background in Systems Engineering and Business Administration. Originally from Perth, Western Australia, now based in New York City.I help brands grow through testing. This means getting methodical about marketing. We'll look at positioning, the customer journey, and identify your top performing marketing channel. The goal is to isolate the key levers required to dial in your growth engine.I’ve built growth functions inside large organizations (first digital hire Skillsoft) and coached enterprise growth teams (MetLife) on experimentation and hypothesis development.Over 10 years of work experience, I've coached hundreds of startups.

How I Work

If you need a quick check-in, book a 1-hr Jam Session.Typically I engage with clients on a monthly retainer to build growth engines, offering S/M/L sized options based on their needs. These engagements last 9 months on average.I'm open to projects for smaller, clearly defined scopes of work. (E.g. SEO audit, Ads audit, analytics audit, market test for new product, landing page build, etc.)I deliver workshops to train your team in the main areas of my work: content/SEO, ads, funnels, testing, and growth strategy.Beyond direct consulting, I partner with a trusted network of boutique agencies, creatives, and technical specialists. Including teammates at Gather and informal.My favorite clients appreciate clarity, detail, and the rigor required for steady, continuous improvement.

Problems I Solve

Leaky Funnel: You’re unclear on the customer journey or where conversions drop. I map your funnel, then identify and plug the leak by optimizing activity at this stage.Low ROI on Ads: You’re unsure which half of your ad spend is wasted. I build tracking, attribution, and testing systems to dial in paid performance.Unclear Positioning: You know the solution but not the problem or intended recipient. I clarify your audience, offering, value prop and validate.Messy Data: You spend more time troubleshooting than learning. I define the analytics foundation needed for data-driven decisions.Marketing Overwhelm: There’s too much noise and no clear priority. I set a singular growth goal, implement prioritization and testing frameworks to get there.

Areas Of Expertise

Analytics & Measurement: GA4, GTM, Fathom Analytics, custom event tracking, dashboards, pixel codePaid Media: Google Search (including YouTube), Meta (Facebook and Instagram ads), LinkedIn AdsContent & SEO: strategy, briefs, content optimization, AI visibilityEmail Marketing Automation: email strategy, drip sequences, segmentation and personalization, contact database management and integrationTesting Frameworks: idea prioritization, hypothesis writing, test design, new product validationPositioning & Messaging: audience insights, offer refinement, validation of positioning (product market fit)Funnel Optimization: articulation of customer sentiment, brand activity and key metrics through all stages of the funnel (Awareness → Activation → Revenue → Retention → Referral)Landing Pages: best practices, conversion optimization, tailoring for different stages of the funnel (sign up, sales, feedback)

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